Monday, February 24, 2014

Update on my "Open Letter to Vogue"


As many know, last May I had heard that there was a new President and CEO of McCalls patterns, a Mr Frank Rizzo. (The McCalls brand includes Vogue, Butterick, and Kwik Sew patterns.)

This news made me hopeful that we might be seeing some positive changes at "McVoguerick" (as some refer to them), so I wrote an Open Letter to Vogue Patterns.

This has been a very popular post, but nothing really came of it.

Or so I thought.

Fast forward to about three weeks ago. On February 5th, I received a note from Mr Rizzo's assistant that he wanted to speak with me. I provided her with my cell phone number.

The next day, on Feb 6th, I was working at the Google office in SF, and my cell phone rang.

It was Frank Rizzo.

We spoke for about 20 minutes. Frank had read my blog post last May, but it had resurfaced recently and he wanted to reach out. He agreed with some of my points and he wanted to talk with me.

He offered to fly me to the Puyallup Sew Expo at the end of February to meet with him, his art director, and some marketing people.

Was I willing to come?

Was I?!

WAS I???!!!

Uh... YES.

I will be at Sew Expo for one day, so I will not be attending any classes, but I hope to make a quick sweep through the vendor floor and, I hope, will be able to see the Marcy and Katherine Tilton Fashion Show. (I have never been to the Puyallup Expo before.)

If you see me, please say "hi!" (The Vogue/McCalls/Butterick booth is #605.)

And save me some delectable fabric from Marcy's booth (#830).

Stay tuned for my report!